Mastering Strategic Management

Market Research Explained is your essential guide to understanding market research and driving business success.

Discover the key differences between consumer and business research, explore qualitative vs. quantitative methods, and master data analysis and visualization. Learn to create buyer personas and apply frameworks like SWOT, PESTLE, and Porter’s Five Forces.

Packed with clear explanations and real-world examples, this book is perfect for professionals, entrepreneurs, and business students looking to make informed decisions and stay ahead in the market.

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$16.50

Market Research Explained is your essential guide to understanding market research and driving business success.

Discover the key differences between consumer and business research, explore qualitative vs. quantitative methods, and master data analysis and visualization. Learn to create buyer personas and apply frameworks like SWOT, PESTLE, and Porter’s Five Forces.

Packed with clear explanations and real-world examples, this book is perfect for professionals, entrepreneurs, and business students looking to make informed decisions and stay ahead in the market.

SKU: BW-100306
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    August 19, 2020
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