Recommended Books
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Decoding Marketing Frameworks
$17.99This eBook is your ultimate guide to mastering both the art and science of marketing. It takes you from foundational concepts like supply and demand, market research, and customer segmentation to advanced strategic models such as STP marketing, the Ansoff Matrix, and the Blue Ocean Strategy. Everything is presented in a clear and practical way, ensuring you not only grasp the theory but also know how to apply it effectively in real-world scenarios.
$27.00 -
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Mastering Strategic Management
$16.50Market Research Explained is your essential guide to understanding market research and driving business success.
Discover the key differences between consumer and business research, explore qualitative vs. quantitative methods, and master data analysis and visualization. Learn to create buyer personas and apply frameworks like SWOT, PESTLE, and Porter’s Five Forces.
Packed with clear explanations and real-world examples, this book is perfect for professionals, entrepreneurs, and business students looking to make informed decisions and stay ahead in the market.
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